Alcohol-related violence prompted the NSW government to enforce draconian laws on venues, and the AHA wanted redress the balance.
We created a social media solution to help solve this social issue.
The ‘Don’t Punish Us’ concept enabled responsible bar-goers to add their image to an online petition. Over 50,000 people signed up in less than three weeks.
The campaign achieved front page news for a week, ultimately causing the government to relax its reactive laws.