Client: Direct

We were commissioned by XYZ Entertainment to create a channel ident campaign for the Country Music Channel, to run across the Foxtel platform.

Using the insight that the country music scene is very family-oriented, we featured the parents and siblings of famous country stars in a series on mini docos talking about the stars when they were kids.

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• NSW Government – Mobile App

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• Australian Prawns – New Brand

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• PlayStation – Brand

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• AWARD – Annual

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• Sydney Morning Herald – Classifieds

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• SuperVirals – Content Platform

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• Yellow Brick Road – Super

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• Don’t Punish Us – Social Campaign

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• Country Music Channel – Idents

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• Australian Financial Review – Outdoor

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• World Vision – Ideas at 12:20

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• PlayStation – Dog’s Life

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• St.George – Home Loans

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• PlayStation – Software & Retail

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• The Gruen Transfer – The Pitch

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• PlayStation – Digital and Ambient

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• Mars Inc – Dolmio Brand Idea

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• NineMSN – Media Sales

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• Mitsubishi Motors – Express Van

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• Rouser DVD – Street Posters