Client: In-house NPD

In a time before Facebook and Twitter, 12:20 created SuperVirals, a pioneering digital platform for brands to leverage consumer-generated content.

We pitched the concept to venture capital firms and landed over $800,000 in seed funding to develop a prototype website and hire a start-up team.

The beta website operated for around two years and attracted brands including VB, nudie, 3 mobile, Krispy Kreme and Mambo.

The concept generated hours of entertaining branded content and design work for its clients, as well as attracting a highly-engaged audience to the unique content.

It was voted as one of the hottest start-up ventures by BRW magazine and achieved enormous cut-through in the media industry.

• 
• NSW Government – Mobile App

• 
• Australian Prawns – New Brand

• 
• PlayStation – Brand

• 
• AWARD – Annual

• 
• Sydney Morning Herald – Classifieds

• 
• SuperVirals – Content Platform

• 
• Yellow Brick Road – Super

• 
• Don’t Punish Us – Social Campaign

• 
• Country Music Channel – Idents

• 
• Australian Financial Review – Outdoor

• 
• World Vision – Ideas at 12:20

• 
• PlayStation – Dog’s Life

• 
• St.George – Home Loans

• 
• PlayStation – Software & Retail

• 
• The Gruen Transfer – The Pitch

• 
• PlayStation – Digital and Ambient

• 
• Mars Inc – Dolmio Brand Idea

• 
• NineMSN – Media Sales

• 
• Mitsubishi Motors – Express Van

• 
• Rouser DVD – Street Posters