Client: Creative Directors / TBWA Sydney

This digital banner was created to spoil the launch of Xbox. It won a Silver Cyber Lion at Cannes and was noted by AdNews as one of the best ideas of the year.

The ambient campaign leveraged the brand’s sponsorship of music festivals.

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• NSW Government – Mobile App

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• Australian Prawns – New Brand

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• PlayStation – Brand

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• AWARD – Annual

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• Sydney Morning Herald – Classifieds

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• SuperVirals – Content Platform

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• Yellow Brick Road – Super

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• Don’t Punish Us – Social Campaign

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• Country Music Channel – Idents

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• Australian Financial Review – Outdoor

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• World Vision – Ideas at 12:20

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• PlayStation – Dog’s Life

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• St.George – Home Loans

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• PlayStation – Software & Retail

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• The Gruen Transfer – The Pitch

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• PlayStation – Digital and Ambient

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• Mars Inc – Dolmio Brand Idea

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• NineMSN – Media Sales

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• Mitsubishi Motors – Express Van

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• Rouser DVD – Street Posters